Discover the strategies and results behind a successful Google Ads campaign for a leading criminal defense attorney
Local Law Practice | Google Ads | Lead Generation Case Study
Due to client privacy, we are not allowed to disclose the client’s name.
Goal:
Generate high-quality phone calls and leads for their defense practice.
Problem Statement:
The company needed new clients for their local law practice.
Project Duration:
6 Months
Our Client:
This client is a leading criminal defense attorney who hires private investigators, forensic toxicologists, DNA experts, and other specialists to provide legal defense.
The client wanted to grow their practice and reputation by showcasing their expertise on their website. The team decided to set up a search campaign optimized for phone calls.
Due to client privacy, we are not allowed to disclose the client’s name.
Strategy (Overview):
- Target Audience:
- Interest: In the market for defense attorney
- Language: English
- Age group: 25 – 65+
- Income class: Top 50% and up
The target audience was based on income and interests. The team used search ads with keywords matching the user’s interests. Each campaign had an ad pointing to the client’s specific landing page. This was a very healthy campaign with a very healthy ad impression size of 3k+ views. After generating quality link clicks and phone calls, we did not create a similar campaign for remarketing.
Best Performing Ad:
- Key Metrics:
- Conversions: 33
- Unique impressions: 3,727
- Phone Calls: 34
- CTR: 1.93%
Budget:
$500 Per Month
Location:
Santa Cruz and Monterey Counties, California
Solution (Campaigns Used):
- Search Ads: Finding people who are intentionally looking for the client’s services.
- Click-to-Call Ads: Generating call-only ads for all business types.
The Google Ads team actively optimized each campaign to achieve optimal results. This resulted in new business for the client and potential future growth.
Final Outcome:
The client saw significant growth in their business with increased phone calls and leads, leading to potential future growth and a stronger reputation in their field.
CONTACT US
Is your law practice looking to attract more clients and generate high-quality leads? Let our expert team help you achieve your goals with tailored Google Ads campaigns. Contact us today to get started and see how we can drive success for your business!
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